Your message consistency and delivery cadence will determine how quickly people engage with you and begin contacting you to schedule listing appointments.
Here is a 3-step strategy to reach, engage, and work with more buyers and sellers. You can work quickly by following each step monthly, or you can take a bit more time and move through each step every two months.
Introduce yourself, share your experience and show them your value as their neighborhood expert. Every Door Direct Mail (EDDM®) is your most cost-effective mailing solution for geographical farming.
Start by picking a neighborhood with the highest turnover rate, and then one of the following products.
Then follow up your direct mail piece by walking your farm and sharing one of these door hangers.
After you have introduced yourself, it is time to demonstrate your expertise and value.
Update everyone in your farm about the current market conditions and keep them informed with a House Talk Newsletter. Select from our quarterly updated newsletter focused on current market trends or a newsletter focused on a specific real estate topic.
Send something of value that they will want to hang on to and be sure to include something unique about their community, upcoming community events, or a favorite recipe with locally grown produce.
And don’t forget about spending some time in your farm, so your recipients can put your face to the one they are seeing on your postcards and newsletters.
“Some people dream of success, while other people get up every morning and make it happen.”
- Wayne Huizenga