Welcome to December! =)
We have a few new team members to welcome and are excited to share our top-selling products and the latest additions to our Corefact store.
Thank you for being part of our Corefact team!
Your Marketing Team
Our Louisville Team!
from Bryan Walker
Help us welcome our newest team members, who joined us between August and October.
Business Systems Analyst
Paula Rhodes Wallace
Rose Cathlene Ruiz
Check out our careers page! Know anybody who would be a good fit?
Winter is coming!
A storm is blowing through the real estate sector. Affordability is at a low with high home prices and higher mortgage rates. The 30-year fixed rate is currently at 6.67%, up from around 3% a year ago. With affordability lowering, we are seeing fewer listings close. Our transactional sales (primarily just listed and just sold postcards) are down following the market. I expect that the market will be in a lull throughout much of next year until either buyer/seller sentiment changes or affordability changes with either the easing of real estate prices or lowering interest rates. Given the Fed guidance, it is unlikely we’ll see big changes.
As a company, we are poised to weather the winter. We have stored up our wood (i.e., paper inventory) and are incrementally working to capture more business outside the real estate market. While I don’t expect we’ll see a lot of growth in 2023, we’re working to maintain the level of business we have today.
We are starting to look forward to Spring. Our new facility in San Leandro is moving along. We have removed the office areas in the warehouse portion and are now focused on the sprinklers, electrical, and air. With the fresh spring air, we’ll start our move, and if all goes well by mid-year, we will be fully operating out of the new building in CA.
Our team is working diligently to close out this year. We’ll have a record Q4 PSP season this year, shipping and mailing out millions of greeting cards. Each of those cards will bring a smile of joy to its recipient as they welcome Christmas and the New Year. Bundle up for the winter, spend time with your families and friends and recognize how truly blessed we all are.
Social Share Update
This quarter we launched CAMPAIGNS with a 2022 Holiday collection and a 2023 12-Month Home Maintenance Checklist collection plus many more to come!
We also launched a new CALENDAR VIEW for scheduled content with shortcuts to suggested holidays. This new tool will help our clients visualize their month and schedule more content!
1,188 ACTIVE SUBSCRIBERS
Here is a festive holiday graphic you are welcome to share with your friends and family.
(Right click on the graphic and save.)
Top 3 Unique Products Sold
AUGUST - OCTOBER
Just Listed Postcard
Chalkboard Collection - Two Photo
Just Sold Postcard
Chalkboard Collection - Two Photos
Market Shift Postcard
Bright Side - Insightful Giraffe
From all of us at Corefact, we wish you a very warm,
happy, and bright holiday ahead!