Being successful starts with a plan.
We have created a simple yet effective flow for your listing appointments below.
Your next listing appointment will seamlessly flow from your introduction to your follow-up by following the four steps we have laid out for you. Never again worry about what you will say, how you will present yourself, and if your client will be impressed with you.
STEP ONE
Be Prepared
Preparation is your best friend when it comes to outshining your competition during listing appointments. So before your listing appointment - put together your presentation kit. You'll want to include the following marketing pieces to ensure your new clients are confident in you and your experience.
Bring Business Cards
Present your Agent Brochure
Reuse a Property Brochure
Reuse a Just Listed Postcard
Reuse a Just Sold Postcard
Reuse a Property Flyer Sign
STEP TWO
Practice Makes Perfect
FREE RESOURCE
Download our free Listing Appointment Checklist to ensure you have an easy-to-follow list before each new listing appointment.
STEP THREE
The Day Before Your Listing Appointment
Create & Print A CMA
Demonstrate your local market expertise with a comparative market analysis (CMA). The CMA should showcase recently sold properties around the home you will be visiting.
Create & Print A Seller’s Net Sheet
Provide value to your seller by sharing an estimate of how much cash the seller can expect to walk away with after subtracting fees and expenses from the sale price of their home.
STEP FOUR
After Your Appointment
You would be surprised how many real estate professionals skip this vital step. Make sure your new client receives the best experience from you throughout this process.
Follow up your listing appointment with a simple handwritten card. Include something unique your new client shared with you during your appointment. Specifics make it clear to your new client that you are listening to them and that you care. Your notecard doesn’t have to be boring - spice it up with a yummy recipe inside.
Follow up with a Note Card
REMEMBER...
You received this listing appointment because this seller is curious about what you will bring to the table. Practice how you will present your information, ask questions, listen to their answers, and win your listing!
“Believe you can and you're halfway there.” - Theodore Roosevelt
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